Spirit of Play Foundation

The Spirit of Play Foundation, initiated by Spielwarenmesse eG, brings together the charitable initiatives of our national and international events to focus on play as an elementary basic need. We are convinced that play is far more than just entertainment - it is an essential part of children's development. With the Foundation, we want to reinforce this message and give children around the world access to valuable toys through targeted fundraising campaigns.

At our leading global event, the Spielwarenmesse in Nuremberg, we offer exhibitors the opportunity to participate in the Spirit of Play Foundation. The toys donated by the companies will be given to carefully selected projects in daycare centres, schools and social institutions. In addition to local projects, we will continue to expand our activities at international level, for example in Brazil, together with our representatives.

Current projects - Giving joy together

With its successful launch in India, the Spirit of Play Foundation has already been able to realise its first donation projects. As part of Kids India (12-14 September 2024) in Mumbai , many exhibitors donated their toys to the Foundation. These toys were donated to the charitable organisations St. Catherine’s Home and The Toybank.