Team campaign by Spielwarenmesse: joining forces in a good cause

Additional commitment to projects outside the exhibition halls: at Spielwarenmesse eG, charitable work is part of the internal Corporate Social Responsibility (CSR) programme. On 3 May, employees of the Nuremberg trade fair and marketing services provider came together to spruce up the ‘Lebensader Bahn 2.0’ nature trail on the disused railway line along the former ring railway in Nuremberg. What began last year as a campaign has developed into a longer-term project and a partnership between Spielwarenmesse eG and Landschaftspflegeverband Nürnberg e.V.

The project is part of the company's CSR commitment. Charitable work has been one of the company's responsibilities for many years. In various campaigns, the Spielwarenmesse eG team has helped to implement ideas in social or cultural institutions and to promote ecological projects. The internal corporate sustainability team is constantly developing new approaches for the responsible use of our ecological resources as well as for sustainable and socially conscious behaviour. This year, under appropriate guidance, the hard-working helpers created a barefoot path with stimulating textures and renovated wooden benches as part of the ‘Lebensader Bahn 2.0’ project. Florian Hess, Member of the Executive Board at Spielwarenmesse eG, commented: ”We are happy to support this project on the part of the company and are delighted with the resulting collaboration with the Landschaftspflegeverband Nürnberg e. V. and the commitment of the team.” Another event is scheduled to follow in the coming months.