Open

Spielwarenmesse eG

Spielwarenmesse eG就当前危机对全球工商企业进行问卷调查

  • 观众和参展商的当前情绪状况
  • 新工作模式和沟通途径的开辟

每年在纽伦堡玩具展上,大约有65,000名专业买家和贸易商与2,800家制造商会面。为了了解他们如何应对新冠肺炎全球大流行及其后果,作为行业领头展会组织者的Spielwarenmesse eG对其观众和参展者进行了一次代表性调查。来自42个国家的1,810名专业观众和来自48个国家的548家企业参加了这项在春季开展的调查。

在展会观众方面,各类企业形式的负责人填写了调查问卷——他们中的大多数同时经营有实体店和网店。许多商家成功开辟了新的销售渠道,以在新冠肺炎全球大流行期间继续为客户提供服务:以现有网店(43.9%)或新开网店(9.1%)的形式,通过送货服务(22.8%)、到店提货(14.4%)、本地店铺促销活动(7.1%)或新的客户沟通途径(18.3%)。就通讯方式而言,最常用的有电话、电子邮件、短信服务、社交媒体和在线广告。

尽管专业零售行业作出了种种努力,但危机仍然留下了阴影。因目前情况所迫,45.6%的店主登记了缩短工时,其中18.6%不得不解雇员工。在接受调查的玩具行业制造商中,也同样可以感受到这些危机影响。在这里,有52.6%家企业实行了缩短工时,43.4%采取了居家办公工作方式,22.7%解雇了员工。同时,各家企业也帮助其零售商客户度过难关,比如通过提供更长的付款期、折扣,协助其建立网店或直接向其顾客供货等。

采取这种多样化的措施也让人在危机中看到了积极的一面。最重要的是,制造商和零售商开辟了与客户沟通的新途径,比原计划更快地实施了或全新发现了数字化销售,进一步发展了他们的业务和工作时间模式、改善了内部危机管理机制、加强了团队精神。因此,调查受访者对今年下半年的前景持乐观态度:25.8%的商家和32%的制造商预计新开辟的销售渠道能够抵消销售下滑,而分别有49.7%和45,5%的商家和制造商认为其业务能够恢复。

“调查结果反映了玩具行业当前的情绪状况。这次危机对贸易和制造业来说都是一个巨大的挑战,但同时也加速了新的前瞻性措施的实施。”Spielwarenmesse eG首席执行官恩斯特·奇克(Ernst Kick)分析道。

Extbase Variable Dump GeorgRinger\News\Domain\Model\NewsDefault prototype persistent entity (uid=136, pid=85) crdate => protected DateTime prototype object (2020-06-22T08:07:12+00:00, 1592813232) tstamp => protected DateTime prototype object (2020-06-23T08:41:24+00:00, 1592901684) sysLanguageUid => protected 10 (integer) l10nParent => protected 136 (integer) starttime => protected DateTime prototype object (2020-06-21T08:54:00+00:00, 1592729640) endtime => protected NULL feGroup => protected "" (0 chars) hidden => protected FALSE deleted => protected NULL cruserId => protected 8 (integer) title => protected "Spielwarenmesse eG就当前危机对全球工商企业进行问卷调查" (72 chars) alternativeTitle => protected "" (0 chars) teaser => protected "" (0 chars) bodytext => protected "

每年在纽伦堡玩具展上,大约有65,000名专业买家和贸易 与2,800家制造商会面。为了了解他们如何应对新冠肺炎全 球大流行及其后果,作为行业领头展会组织者的Spielwarenmes se eG对其观众和参展者进行了一次代表性调查。来自42个国 家的1,810名专业观众和来自48个国家的548家企业参加了这项 在春季开展的调查。

" (411 chars) datetime => protected DateTime prototype object (2020-06-22T09:53:00+00:00, 1592819580) archive => protected NULL author => protected "" (0 chars) authorEmail => protected "" (0 chars) categories => protected TYPO3\CMS\Extbase\Persistence\Generic\LazyObjectStorage prototype object (empty) related => protected TYPO3\CMS\Extbase\Persistence\Generic\LazyObjectStorage prototype object (empty) relatedFrom => protected TYPO3\CMS\Extbase\Persistence\Generic\LazyObjectStorage prototype object (empty) falRelatedFiles => protected TYPO3\CMS\Extbase\Persistence\Generic\LazyObjectStorage prototype object (empty) relatedLinks => protected TYPO3\CMS\Extbase\Persistence\Generic\LazyObjectStorage prototype object (empty) type => protected "0" (1 chars) keywords => protected "" (0 chars) description => protected "" (0 chars) falMedia => protected TYPO3\CMS\Extbase\Persistence\Generic\LazyObjectStorage prototype object (1 items) 000000000b69a363000000001df5b55c => GeorgRinger\News\Domain\Model\FileReference prototype modified entity (uid=1550, pid=85) uidLocal => protected 76 (integer) title => protected NULL description => protected NULL alternative => protected NULL link => protected "" (0 chars) showinpreview => protected 1 (integer) configurationManager => protected TYPO3\CMS\Extbase\Configuration\ConfigurationManager singleton object objectManager => protected TYPO3\CMS\Extbase\Object\ObjectManager singleton object filtered concreteConfigurationManager => protected TYPO3\CMS\Extbase\Configuration\FrontendConfigurationManager singleton object flexFormService => protected TYPO3\CMS\Core\Service\FlexFormService singleton object configuration => protected array(4 items) userFunc => "TYPO3\CMS\Extbase\Core\Bootstrap->run" (37 chars) extensionName => "News" (4 chars) pluginName => "Pi1" (3 chars) vendorName => "GeorgRinger" (11 chars) contentObject => protected TYPO3\CMS\Frontend\ContentObject\ContentObjectRenderer prototype object filtered objectManager => protected TYPO3\CMS\Extbase\Object\ObjectManager singleton object filtered typoScriptService => protected TYPO3\CMS\Core\TypoScript\TypoScriptService prototype object extensionName => protected "News" (4 chars) pluginName => protected "Pi1" (3 chars) configurationCache => protected array(2 items) news_pi1 => array(10 items) persistence => array(4 items) max depth mvc => array(3 items) max depth features => array(4 items) max depth view => array(4 items) max depth settings => array(46 items) max depth userFunc => "TYPO3\CMS\Extbase\Core\Bootstrap->run" (37 chars) extensionName => "News" (4 chars) pluginName => "Pi1" (3 chars) vendorName => "GeorgRinger" (11 chars) controllerConfiguration => array(1 item) max depth news_news_pi1 => array(6 items) persistence => array(4 items) max depth mvc => array(3 items) max depth features => array(4 items) max depth view => array(4 items) max depth settings => array(24 items) max depth controllerConfiguration => array(empty) max depth environmentService => protected TYPO3\CMS\Extbase\Service\EnvironmentService singleton object environmentService => protected TYPO3\CMS\Extbase\Service\EnvironmentService singleton object originalResource => protected TYPO3\CMS\Core\Resource\FileReference prototype object propertiesOfFileReference => protected array(46 items) uid => 1656 (integer) pid => 85 (integer) tstamp => 1592901684 (integer) crdate => 1592813232 (integer) cruser_id => 8 (integer) deleted => 0 (integer) hidden => 0 (integer) sys_language_uid => 10 (integer) l10n_parent => 1550 (integer) l10n_state => NULL l10n_diffsource => "a:1:{s:6:"hidden";i:0;}" (23 chars) t3ver_oid => 0 (integer) t3ver_id => 0 (integer) t3ver_label => "" (0 chars) t3ver_wsid => 0 (integer) t3ver_state => 0 (integer) t3ver_stage => 0 (integer) t3ver_count => 0 (integer) t3ver_tstamp => 0 (integer) t3ver_move_id => 0 (integer) uid_local => 76 (integer) uid_foreign => 177 (integer) tablenames => "tx_news_domain_model_news" (25 chars) fieldname => "fal_media" (9 chars) sorting_foreign => 1 (integer) table_local => "sys_file" (8 chars) title => NULL description => NULL alternative => NULL link => "" (0 chars) crop => "{"teaser_3_2":{"cropArea":{"x":0,"y":0.07127545551982847,"width":1,"height": 0.857449088960343},"selectedRatio":"1:1","focusArea":null}}" (135 chars) autoplay => 0 (integer) showinpreview => 1 (integer) starttime => 0 (integer) endtime => 0 (integer) parentid => 0 (integer) parenttable => "" (0 chars) sorting => 0 (integer) tx_mask_mediacopy_tab_image_img => 0 (integer) tx_mask_introstage_image => 0 (integer) tx_mask_gallery_image => 0 (integer) tx_mask_detail_teaser_image => 0 (integer) tx_mask_detail_teaser_logo => 0 (integer) tx_mask_sharingdownload_tab_download_file => 0 (integer) tx_mask_googlejobs_structureddata_hiring_organisation_logo => 0 (integer) tx_mask_gridgallery_image => 0 (integer) uidOfFileReference => protected NULL name => protected NULL originalFile => protected TYPO3\CMS\Core\Resource\File prototype object metaDataLoaded => protected TRUE metaDataProperties => protected array(26 items) uid => 76 (integer) pid => 0 (integer) tstamp => 1560251543 (integer) crdate => 1560251543 (integer) cruser_id => 4 (integer) sys_language_uid => 0 (integer) l10n_parent => 0 (integer) l10n_state => NULL t3_origuid => 0 (integer) l10n_diffsource => "" (0 chars) t3ver_oid => 0 (integer) t3ver_id => 0 (integer) t3ver_label => "" (0 chars) t3ver_wsid => 0 (integer) t3ver_state => 0 (integer) t3ver_stage => 0 (integer) t3ver_count => 0 (integer) t3ver_tstamp => 0 (integer) t3ver_move_id => 0 (integer) file => 76 (integer) title => NULL width => 400 (integer) height => 311 (integer) description => NULL alternative => NULL categories => 0 (integer) indexingInProgress => protected FALSE updatedProperties => protected array(empty) properties => protected array(15 items) uid => 76 (integer) pid => 0 (integer) missing => 0 (integer) type => "2" (1 chars) storage => 1 (integer) identifier => "/SeG_Dateien/Bilder/Standards/Teaser_Logo_SeG.jpg" (49 chars) identifier_hash => "5b2d798acfa382557bb39b00954cbbc78a42a6bc" (40 chars) extension => "jpg" (3 chars) mime_type => "image/jpeg" (10 chars) name => "Teaser_Logo_SeG.jpg" (19 chars) sha1 => "19cf31328c0e31efd039b7995963290d583e7622" (40 chars) size => 26957 (integer) creation_date => 1560251543 (integer) modification_date => 1560251543 (integer) folder_hash => "dcae32145f83c78f6eddfcbce93e33e854821529" (40 chars) storage => protected TYPO3\CMS\Core\Resource\ResourceStorage prototype object driver => protected TYPO3\CMS\Core\Resource\Driver\LocalDriver prototype object absoluteBasePath => protected "/var/www/html/spielwarenmesse-eg.de/public/fileadmin/" (53 chars) supportedHashAlgorithms => protected array(2 items) max depth baseUri => protected "/fileadmin/" (10 chars) mappingFolderNameToRole => protected array(3 items) max depth charsetConversion => protected NULL capabilities => protected 15 (integer) storageUid => protected 1 (integer) configuration => protected array(3 items) max depth storageRecord => protected array(17 items) uid => 1 (integer) pid => 0 (integer) tstamp => 1558946003 (integer) crdate => 1558946003 (integer) cruser_id => 0 (integer) deleted => 0 (integer) description => "This is the local fileadmin/ directory. This storage mount has been created automatically by TYPO3." (99 chars) name => "/fileadmin/ (auto-created)" (25 chars) driver => "Local" (5 chars) configuration => "< data> fileadmin/relative1" (583 chars) is_default => 1 (integer) is_browsable => 1 (integer) is_public => 1 (integer) is_writable => 1 (integer) is_online => 1 (integer) auto_extract_metadata => 1 (integer) processingfolder => NULL configuration => protected array(3 items) basePath => "/fileadmin/" (10 chars) pathType => "relative" (8 chars) caseSensitive => "1" (1 chars) fileProcessingService => protected TYPO3\CMS\Core\Resource\Service\FileProcessingService prototype object storage => protected TYPO3\CMS\Core\Resource\ResourceStorage prototype object max depth driver => protected TYPO3\CMS\Core\Resource\Driver\LocalDriver prototype object max depth signalSlotDispatcher => protected TYPO3\CMS\Extbase\SignalSlot\Dispatcher singleton object max depth evaluatePermissions => protected FALSE fileMounts => protected array(empty) userPermissions => protected array(empty) capabilities => protected 15 (integer) signalSlotDispatcher => protected TYPO3\CMS\Extbase\SignalSlot\Dispatcher singleton object isInitialized => protected TRUE objectManager => protected TYPO3\CMS\Extbase\Object\ObjectManager singleton object filtered slots => protected array(9 items) max depth logger => protected TYPO3\CMS\Core\Log\Logger prototype object max depth processingFolder => protected TYPO3\CMS\Core\Resource\Folder prototype object storage => protected TYPO3\CMS\Core\Resource\ResourceStorage prototype object max depth identifier => protected "/_processed_/" (13 chars) name => protected "_processed_" (11 chars) fileAndFolderNameFilters => protected array(empty) max depth processingFolders => protected array(1 item) 0 => TYPO3\CMS\Core\Resource\Folder prototype object max depth isOnline => protected TRUE isDefault => protected TRUE fileAndFolderNameFilters => protected array(1 item) 0 => array(2 items) max depth identifier => protected "/SeG_Dateien/Bilder/Standards/Teaser_Logo_SeG.jpg" (49 chars) name => protected "Teaser_Logo_SeG.jpg" (19 chars) deleted => protected FALSE mergedProperties => protected array(64 items) uid => 1656 (integer) pid => 85 (integer) tstamp => 1592901684 (integer) crdate => 1592813232 (integer) cruser_id => 8 (integer) deleted => 0 (integer) hidden => 0 (integer) sys_language_uid => 10 (integer) l10n_parent => 1550 (integer) l10n_state => NULL l10n_diffsource => "a:1:{s:6:"hidden";i:0;}" (23 chars) t3ver_oid => 0 (integer) t3ver_id => 0 (integer) t3ver_label => "" (0 chars) t3ver_wsid => 0 (integer) t3ver_state => 0 (integer) t3ver_stage => 0 (integer) t3ver_count => 0 (integer) t3ver_tstamp => 0 (integer) t3ver_move_id => 0 (integer) uid_local => 76 (integer) uid_foreign => 177 (integer) tablenames => "tx_news_domain_model_news" (25 chars) fieldname => "fal_media" (9 chars) sorting_foreign => 1 (integer) table_local => "sys_file" (8 chars) title => NULL description => NULL alternative => NULL link => "" (0 chars) crop => "{"teaser_3_2":{"cropArea":{"x":0,"y":0.07127545551982847,"width":1,"height": 0.857449088960343},"selectedRatio":"1:1","focusArea":null}}" (135 chars) autoplay => 0 (integer) showinpreview => 1 (integer) starttime => 0 (integer) endtime => 0 (integer) parentid => 0 (integer) parenttable => "" (0 chars) sorting => 0 (integer) tx_mask_mediacopy_tab_image_img => 0 (integer) tx_mask_introstage_image => 0 (integer) tx_mask_gallery_image => 0 (integer) tx_mask_detail_teaser_image => 0 (integer) tx_mask_detail_teaser_logo => 0 (integer) tx_mask_sharingdownload_tab_download_file => 0 (integer) tx_mask_googlejobs_structureddata_hiring_organisation_logo => 0 (integer) tx_mask_gridgallery_image => 0 (integer) missing => 0 (integer) type => "2" (1 chars) storage => 1 (integer) identifier => "/SeG_Dateien/Bilder/Standards/Teaser_Logo_SeG.jpg" (49 chars) identifier_hash => "5b2d798acfa382557bb39b00954cbbc78a42a6bc" (40 chars) extension => "jpg" (3 chars) mime_type => "image/jpeg" (10 chars) name => "Teaser_Logo_SeG.jpg" (19 chars) sha1 => "19cf31328c0e31efd039b7995963290d583e7622" (40 chars) size => 26957 (integer) creation_date => 1560251543 (integer) modification_date => 1560251543 (integer) folder_hash => "dcae32145f83c78f6eddfcbce93e33e854821529" (40 chars) t3_origuid => 0 (integer) file => 76 (integer) width => 400 (integer) height => 311 (integer) categories => 0 (integer) modified uid => protected 1550 (integer) _localizedUid => protected 1656 (integer) modified _languageUid => protected 10 (integer) modified _versionedUid => protected 1550 (integer) modified pid => protected 85 (integer) falMediaPreviews => protected NULL falMediaNonPreviews => protected NULL internalurl => protected NULL externalurl => protected NULL istopnews => protected FALSE contentElements => protected TYPO3\CMS\Extbase\Persistence\Generic\LazyObjectStorage prototype object (3 items) 000000000b69a135000000001df5b55c => GeorgRinger\News\Domain\Model\TtContent prototype persistent entity (uid=1189, pid=85) crdate => protected DateTime prototype object (2020-06-22T08:07:12+00:00, 1592813232) tstamp => protected DateTime prototype object (2020-06-23T08:41:24+00:00, 1592901684) CType => protected "mask_introstage" (15 chars) header => protected "Spielwarenmesse eG就当前危机对全球工商企业进行问卷调查" (72 chars) headerPosition => protected "" (0 chars) bodytext => protected "" (0 chars) colPos => protected 0 (integer) image => protected "0" (1 chars) imagewidth => protected 0 (integer) imageorient => protected 0 (integer) imagecaption => protected NULL imagecols => protected 2 (integer) imageborder => protected 0 (integer) media => protected "0" (1 chars) layout => protected "0" (1 chars) cols => protected 0 (integer) subheader => protected "" (0 chars) headerLink => protected "" (0 chars) imageLink => protected NULL imageZoom => protected "0" (1 chars) altText => protected NULL titleText => protected NULL headerLayout => protected "0" (1 chars) listType => protected "" (0 chars) uid => protected 1189 (integer) _localizedUid => protected 1318 (integer) modified _languageUid => protected 10 (integer) modified _versionedUid => protected 1189 (integer) modified pid => protected 85 (integer) 000000000b69a1b9000000001df5b55c => GeorgRinger\News\Domain\Model\TtContent prototype persistent entity (uid=1190, pid=85) crdate => protected DateTime prototype object (2020-06-22T08:07:12+00:00, 1592813232) tstamp => protected DateTime prototype object (2020-06-23T08:42:01+00:00, 1592901721) CType => protected "mask_mediacopy" (14 chars) header => protected "" (0 chars) headerPosition => protected "" (0 chars) bodytext => protected "" (0 chars) colPos => protected 0 (integer) image => protected "0" (1 chars) imagewidth => protected 0 (integer) imageorient => protected 0 (integer) imagecaption => protected NULL imagecols => protected 2 (integer) imageborder => protected 0 (integer) media => protected "0" (1 chars) layout => protected "0" (1 chars) cols => protected 0 (integer) subheader => protected "" (0 chars) headerLink => protected "" (0 chars) imageLink => protected NULL imageZoom => protected "0" (1 chars) altText => protected NULL titleText => protected NULL headerLayout => protected "0" (1 chars) listType => protected "" (0 chars) uid => protected 1190 (integer) _localizedUid => protected 1319 (integer) modified _languageUid => protected 10 (integer) modified _versionedUid => protected 1190 (integer) modified pid => protected 85 (integer) 000000000b69a1a4000000001df5b55c => GeorgRinger\News\Domain\Model\TtContent prototype persistent entity (uid=1191, pid=85) crdate => protected DateTime prototype object (2020-06-22T08:07:12+00:00, 1592813232) tstamp => protected DateTime prototype object (2020-06-23T08:41:24+00:00, 1592901684) CType => protected "mask_sharingdownload" (20 chars) header => protected "" (0 chars) headerPosition => protected "" (0 chars) bodytext => protected "" (0 chars) colPos => protected 0 (integer) image => protected "0" (1 chars) imagewidth => protected 0 (integer) imageorient => protected 0 (integer) imagecaption => protected NULL imagecols => protected 2 (integer) imageborder => protected 0 (integer) media => protected "0" (1 chars) layout => protected "0" (1 chars) cols => protected 0 (integer) subheader => protected "" (0 chars) headerLink => protected "" (0 chars) imageLink => protected NULL imageZoom => protected "0" (1 chars) altText => protected NULL titleText => protected NULL headerLayout => protected "0" (1 chars) listType => protected "" (0 chars) uid => protected 1191 (integer) _localizedUid => protected 1320 (integer) modified _languageUid => protected 10 (integer) modified _versionedUid => protected 1191 (integer) modified pid => protected 85 (integer) tags => protected TYPO3\CMS\Extbase\Persistence\Generic\LazyObjectStorage prototype object (1 items) 000000000b69a60e000000001df5b55c => GeorgRinger\News\Domain\Model\Tag prototype persistent valueobject (uid=1, pid=85) crdate => protected DateTime prototype object (2020-05-13T06:12:34+00:00, 1589350354) tstamp => protected DateTime prototype object (2020-05-13T06:12:34+00:00, 1589350354) title => protected "2020" (4 chars) seoTitle => protected "" (0 chars) seoDescription => protected "" (0 chars) seoHeadline => protected "" (0 chars) seoText => protected "" (0 chars) slug => protected "2020" (4 chars) uid => protected 1 (integer) _localizedUid => protected 1 (integer) modified _languageUid => protected 0 (integer) modified _versionedUid => protected 1 (integer) modified pid => protected 85 (integer) pathSegment => protected "spielwarenmesse-eg就当前危机对全球工商企业进行问卷调查" (72 chars) editlock => protected 0 (integer) importId => protected "" (0 chars) importSource => protected "" (0 chars) sorting => protected 0 (integer) notes => protected "" (0 chars) uid => protected 136 (integer) _localizedUid => protected 177 (integer) modified _languageUid => protected 10 (integer) modified _versionedUid => protected 136 (integer) modified pid => protected 85 (integer)
Back to overview page